American Beverage has announced a major milestone for its industry-leading initiative, Every Bottle Back: the delivery of 1 million recycling carts to households across the country. Launched by America鈥檚 leading beverage companies in 2019, Every Bottle Back is strengthening recycling infrastructure and boosting the collection of 100% recyclable plastic bottles and aluminum cans so more of these valuable materials are remade into new ones.
In partnership with The Recycling Partnership and Closed Loop Partners, the initiative has:
- Delivered 1 million curbside recycling carts to residents nationwide.
- Invested $30 million to improve recycling systems and educate residents across 58 communities, reaching more than 15.3 million Americans.
- Kept a projected 713 million pounds of PET out of landfills and the environment over the next decade.
- Increased projected aluminum recycling by 45 million pounds over the next decade.
鈥淎merica鈥檚 beverage companies are working to protect and enhance our environment, tackling plastic waste through real investments and innovation,鈥� said Kevin Keane, president and CEO of American Beverage. “Our one millionth cart, made possible by the support of our dedicated partners, shows how we can help make communities more sustainable and vibrant for generations to come.鈥�
The millionth cart rolled out with the latest round of investments supporting South Hadley, Longmeadow and Arlington, Massachusetts. The three towns will receive a combined $471,200 to upgrade local recycling infrastructure and expand access to curbside recycling carts. To date, Every Bottle Back has invested more than $1 million in Massachusetts, giving thousands of additional residents the tools they need to recycle more bottles and cans.
鈥淪trong systems don鈥檛 happen by accident. They are built through smart investments and real partnership,鈥� said Keefe Harrison, CEO of The Recycling Partnership. 鈥淭his milestone is proof that when industry steps up and communities are equipped with the right tools and outreach, we capture more high-value materials and keep them in the supply chain. This is what real systems change looks like: measurable, repeatable and built to last.鈥�
鈥淭his milestone shows what鈥檚 possible when industries invest in on-the-ground solutions,鈥� said Ron Gonen, founder and CEO of Closed Loop Partners. 鈥淥ne million carts delivered means access to recycling for millions of households, and millions of dollars鈥� worth of packaging materials diverted from landfills 鈥� and kept within supply chains. We are proud to work with our partners to catalyze capital toward key infrastructure and accelerate the transition to a resilient circular economy.鈥�