is gearing up to launch a three-part webinar series designed to address the growing complexity of packaging claims and labeling requirements. This initiative aims to guide packaging professionals, sustainability experts, and legal teams in understanding the evolving regulatory landscape that governs environmental claims.
The first session, 鈥淢oving Target: The Fluctuation of Environmental Claims and Labeling Guidance,鈥� on September 24, will be presented by Sheila Millar from Keller and Heckman. This session will cover legal frameworks governing environmental claims, focusing on potential conflicts in laws like California鈥檚 SB 343 and upcoming updates to the FTC Green Guides. Attendees will learn how to substantiate claims and avoid greenwashing while understanding the business implications of compliance.
The second webinar, 鈥淟egislative Pathways: State or Federal?鈥� on October 29, will feature Joe Dages of Steptoe & Johnson. This session will explore the challenges posed by the lack of standardized federal definitions for terms like 鈥渞ecyclable鈥� and 鈥渃ompostable鈥� and highlight ongoing efforts to harmonize state and federal regulations.
The final session, 鈥淩ecommendations for Applying On-Pack Claims and Labels in 2025 and Beyond,鈥� on November 12, will present insights from BPI, How2Recycle, and Smart Label. The panel will examine how upcoming legislation could impact voluntary labeling programs and provide strategies for applying these labels effectively in the future.
These webinars will help packaging professionals to stay compliant with evolving regulations and enhance the transparency of their environmental claims. With pressure mounting from both consumers and lawmakers, this series is a must-attend for those in the packaging industry.