听DEMCO庐 Products, a fourth-generation, family-owned manufacturer of agricultural equipment, semi-trailers, RV towing products, and trailer components, unveiled its new brand tagline: Built to Move鈩�. 听The tagline affirms DEMCO鈥檚 longstanding commitment to innovation, customer partnership, and a forward-looking vision. For more than six decades, the company has built dependable equipment that helps farmers, haulers, and families keep moving鈥攐n the road, in the field, and everywhere in between.听
Built to Move is not a new direction; it is a clear statement of what DEMCO has always done. From early breakthroughs such as the tow dolly to recent innovations including the self-latching ball coupler, high-speed combine head transports, and tractor axle-mounted fertilizer tanks, Demco鈥檚 record of firsts reflects a deep commitment to keeping people鈥攁nd the world around them鈥攎oving.听
鈥淏uilt to Move is more than a tagline鈥攊t鈥檚 our promise,鈥� said Bob Koerselman, president of DEMCO. 鈥淥ur customers rely on us to keep their work and their lives moving. Whether it鈥檚 helping farmers bring in a faster harvest or families travel safely with confidence, Demco products are built to make that happen.鈥�听
The new tagline will appear across DEMCO鈥檚 marketing, communications, and dealer network. The rollout includes updated advertising, literature, and digital experiences that reflect the company鈥檚 enduring values. 听As part of the launch, Demco has entered into a multi-race, multi-year partnership with NASCAR driver Ryan Ellis, who will compete in the NASCAR O鈥橰eilly Auto Parts Series with Young鈥檚 Motorsports in 2026. The collaboration brings Demco鈥檚 Built to Move platform to the racetrack, deepening the brand鈥檚 connection with NASCAR fans, many of whom are already Demco customers, and engaging with them both at the track and beyond.听
With its headquarters rooted in Boyden, Iowa, DEMCO remains grounded in its core values of quality, service, and continuous improvement鈥攑rinciples that have guided the company for more than 60 years. Built to Move reflects that same spirit: a lasting promise to those who rely on Demco products to support their work, their families, and their communities.听