Every Can Counts U.S. announced the launch of a new aluminum beverage can recycling activation at East Potomac Golf Links, in partnership with National Links Trust. This year-long pilot program is the first golf course activation for Every Can Counts U.S. and designed to make recycling easier for golfers and visitors while helping keep valuable aluminum beverage cans in circulation and out of landfills.
The collaboration brings two DC-themed recycling cages, plus recycling bins, and other educational signage to East Potomac Golf Links鈥攐ne of the most beloved public golf destinations in the nation鈥檚 capital.
The installation highlights the power of aluminum recycling and encourages players to make every can count both on and off the course. 鈥淧ublic golf courses are green spaces where community and sustainability intersect,鈥� said Tim Ebner, Vice President of Marketing and Communications at Can Manufacturers Institute and a lead organizer of the Every Can Counts U.S. chapter. 鈥淭hrough this new pilot program with National Links Trust, we are showing that small actions鈥攍ike recycling your used aluminum beverage can鈥攎ake an enormous difference. Aluminum beverage cans are the most sustainable beverage package on virtually every measure, and the revenue generation of this program is unique to beverage cans given their relatively high scrap value.”
In fact, every can collected for recycling at East Potomac Golf Links will be sold for its scrap aluminum value at Potomac Metals, Inc., the local scrapyard partner. Proceeds from the redemption will go back into the golf course to support future sustainability programs and events. 鈥淲e鈥檙e excited to partner with Every Can Counts to bring more visible and effective recycling opportunities to East Potomac Golf Links,鈥� said Andrew Szunyog, Director of Sustainability at National Links Trust. 鈥淥ur golfers care deeply about this course and the environment. Thanks to the new recycling bins and the DC-themed recycling cages, visitors now have a fun, easy, and accessible way to take part in recycling used beverage cans that will eventually help support our future programs.鈥�
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