Every Can Counts U.S. announced a major success from its spring and summer festival season. More than 75,000 aluminum beverage cans were collected and recycled across four major festivals and events this spring and summer. Festivalgoers at some of the largest and most vibrant gatherings proved that every can counts toward recycling:
- SweetWater 420 Fest in Atlanta: In April, 60,000 cans and aluminum cups were collected for recycling over three days during Atlanta鈥檚 SweetWater 420 Fest, making this the largest haul. These cans were recycled and redeemed for scrap value, with proceeds donated to Habitat for Humanity.
- iHeartRadio鈥檚 Bull Float Trip in Missouri: More than 13,000 aluminum beverage cans were collected for recycling in August during this two-day country music concert and river float, taking place in Leasburg, Missouri. This event also debuted the Every Can Count鈥檚 鈥渞ock-and-roll amplifier鈥� recycling cage, used to collect thousands of used beverage cans on-site in partnership with Mid-American Clean Future.
- World Pride Street Festival in Washington, D.C.: In June, approximately 1,000 cans were collected in the heart of our nation鈥檚 capital during the World Pride Street Festival in partnership with the Capital Pride Alliance.
- SailGP Race in New York City: An additional 1,000 cans were collected in June with the Red Bull Italy SailGP Team, during a two-day sailing regatta around New York City鈥檚 Governors Island. The Mubadala New York Sail Grand Prix hosted more than a dozen Every Can Counts volunteers who collected used beverage cans with Every Can Counts backpacks.
鈥淔estivals, concerts, and sporting events bring people together to celebrate, connect, and create unforgettable moments. They are also places where we can create positive environmental action,鈥� said Tim Ebner, Vice President of Marketing and Communications at Can Manufacturers Institute and a lead organizer of the Every Can Counts U.S. chapter. 鈥淭hanks to the efforts of our sponsors, volunteers, and festivalgoers, more than 75,000 recycled cans are now on their way back to becoming new cans, as quick as 60 days or less.鈥�