In2tec, a leader in sustainable electronics, has been named as one of just three winners of the inaugural ReThink Award, presented by SERI This prestigious honor recognizes In2tec鈥檚 revolutionary ReUSE庐 and ReCYCLE庐 technologies 鈥� a game changing innovation enabling truly sustainable design and disassembly of electronics for reuse and recycling.
The ReThink Award was introduced by SERI in 2025 to showcase organizations that are challenging the status quo and reimagining electronics with sustainability at the core. SERI is the non-profit organization behind the globally recognised R2 Standard, and works to promote responsible reuse, repair, and recycling of electronic products through industry collaboration and leadership.
In2tec鈥檚 award-winning innovation allows electronics to be designed for disassembly 鈥� enabling recovery and reuse of components, not just materials. Their patented ReUSE庐 technology uses flexible circuitry and specially developed adhesives that can be undone at low temperatures, enabling full-board recovery and reassembly. This closes the loop on electronic manufacturing in a way never before possible.
The company was put forward for consideration after Emma Armstrong, In2tec鈥檚 Sustainable Electronics Ambassador, delivered a compelling talk at the Ewaste World Conference and Expo in Frankfurt earlier this year. 鈥淥nce Emma spoke, I sat there and thought, wow, this is a perfect candidate for the ReThink Awards,鈥� said Jeff Seibert, SERI鈥檚 Chief Provocateur. 鈥淚t really embodies a different way of thinking 鈥� scalable, practical, and genuinely disruptive. It鈥檚 not just innovation for innovation鈥檚 sake 鈥� this is something that could change how the industry approaches sustainability.鈥�
Commenting on the recognition Emma said: 鈥淲inning the inaugural ReThink Award is an incredible honour. We鈥檝e spent years challenging a deeply entrenched industry model, and to see our ReUSE庐 and ReCYCLE鈩� technologies celebrated on this stage means everything to our team. We鈥檙e proving that sustainable electronics isn鈥檛 a dream 鈥� it鈥檚 here, it鈥檚 working, and it鈥檚 gaining traction.鈥�
Jeff Seibert emphasised what set In2tec apart from the other 25 submissions: 鈥淲hat impressed the judging panel was that In2tec鈥檚 technology is already working in the real world. So many solutions are theoretical 鈥� this one is in production, with measurable results. The technology鈥檚 full-lifecycle thinking 鈥� from design through to disassembly 鈥� is what this award is all about.鈥�