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Bridgestone Americas debuts their commercial tire that supports the use of 70 percent recycled and renewable materials1, making it the first commercially available tire in industry history to reach the milestone. It is the company’s first waste-specific tire to earn ISCC PLUS certification, a globally recognized system that supports the transition to a circular economy and bioeconomy. This voluntary certification standard validates the sustainability characteristics of alternative materials throughout the entire supply chain, from origin to end consumer. The 70 percent recycled and renewable demonstration tire is based on the Bridgestone M870, a high-scrub, all-position radial waste and recycling tire specifically designed for urban waste collection fleets. Using a Mass Balance approach, this demonstration tire uses circular synthetic rubber like butadiene and halo butyl rubber, circular carbon black, and natural rubber. The Mass Balance approach is a chain of custody method used to trace the flow of alternative materials through complex value chains. During the production process, the certified alternative materials are mixed with conventional materials, becoming indistinguishable over time.  By using this approach, Bridgestone can document and track the exact quantity of alternative materials, ensuring the quantity matches what is used at the start of production. A limited run of tires will be used on waste fleets. In addition to reaching the milestone, the tire marks a notable step towards total circularity, showing how the industry could more effectively use recycled and renewable materials collected by fleets. Bridgestone is committed to advancing and standardizing practices and supporting existing recycling efforts that help the trucking and waste segments build a more resilient, circular supply chain. Bridgestone’s new Drive-Over System is an innovative in-yard solution that uses uniquely designed plates to capture tread depth measurements. The technology is designed to provide fleets with a comprehensive look at each tire’s tread depth and alert to irregular wear issues. With frequent data collection, fleets can make better-informed decisions related to maintenance and avoid premature or overdue tire removal. The technology helps fleets keep tires in service longer and optimize performance to maximize their investment. For more information, visit www.bridgestoneamericas.com. 1. 37 percent Renewable and 33 percent Recycled material allocated to the demonstration Bridgestone M870™ tire. The recycled material is allocated using the International Sustainability & Carbon Certification (ISCC) mass balance approach. Find out more about ISCC PLUS www.iscc-system.org.