A new animated video just released encourages recycling professionals and communities nationwide to adopt a uniform set of terms to better communicate with residents about what plastics to recycle. The video builds on last year鈥檚 聽introduction of the Plastics Recycling Terms & Tools, a set of resources designed to help communities recycle more plastics by using simple, consistent terms and images to educate people. The 3-minute video uses the 鈥渨hiteboard鈥� animation style made popular by sports networks, game makers, and others, in which an artist seemingly draws time-lapse images to tell a story. In this case, the video shows how using the Terms & Tools can help get everybody 鈥渟inging from the same songbook鈥� to reduce confusion and increase plastics recycling. The video resides at:
鈥淭his video is an entertaining way to communicate how all of us working together using the same set of terms can help grow plastics recycling,鈥� said Craig Cookson, director of sustainability and recycling for the Plastics Division of the American Chemistry Council, which produced the video. 鈥淭he video is brief, engaging, and kind of humorous鈥攊t effectively delivers the message that using the Terms & Tools is in everybody鈥檚 interest.鈥�
The Terms & Tools provides a glossary of terms, a gallery of images, an option to create your own flyer, and an easy-to-use online tool that helps communities streamline the process of matching the plastics collected in a particular program with a common set of outreach terms. 聽All Terms & Tools resources are available at no cost on . 鈥淲e are excited to share this new video with recycling coordinators and plastic recycling professionals,鈥� said Patty Moore, president and CEO of Moore Recycling Associates. 鈥淏road adoption of common terms will reduce confusion, increase plastic recycling, and boost the quality of recycled plastics鈥攁ll of which will improve the entire plastic recycling system.鈥�
The Terms & Tools were created with guidance from a wide-ranging advisory committee of representatives from throughout the plastics recycling value chain, including reclaimers, recycling coordinators, plastics makers, trade associations, municipal recovery facilities, a recycling company, an exporter, and a nonprofit recycling partnership. In addition, Moore Recycling Associates solicited input through an extensive survey of hundreds of recycling professionals and through Re-TRAC Connect. Moore Recycling Associates continues to oversee the Terms & Tools, sponsored by the Plastics Division of the American Chemistry Council.
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