Sourgum, the nationwide waste and recycling intelligence platform, announced the launch of its new branding, reflecting the company鈥檚 focus on delivering technology-driven waste and recycling services with the transparency and reliability customers deserve. This rebrand includes a modernized logo and improved user experience across digital touchpoints.
The refreshed website is designed to offer a straightforward, intuitive experience for residents, small to mid-size businesses, and enterprise clients seeking Sourgum services as well as waste and recycling resources. Customers can still reach the same team that they always have while benefiting from a cleaner look and feel, simplified navigation, and an overall user experience that matches Sourgum’s mission to eliminate inefficiencies.
鈥淭he waste and recycling industry has long been defined by outdated processes, hidden fees, and fragmented service,鈥� said Joe DiNardi-Mack, CEO and Co-Founder of Sourgum. 鈥淭he Sourgum platform is purpose-built to empower customers and haulers with greater transparency and control. Our new brand signals a new era of waste and recycling intelligence and captures the modern, technology-driven experience we鈥檝e delivered since day one.鈥�
Key features of the new brand include:
- Refreshed logo: The new logo reflects Sourgum鈥檚 blend of technology and industry expertise, with a central circle representing the customer at the core of every solution.
- Unified visual identity: A modern, cohesive visual identity that represents Sourgum鈥檚 commitment to transparency, reliability, and innovation in waste and recycling.
- Enhanced user experience: Simplified website navigation and a clean, intuitive interface make it easier for customers and haulers to book services and find the solutions they need.
Founded by cousins Joe DiNardi-Mack and Luciano DiNardi, fourth-generation leaders drawing on more than 100 years of industry experience, the company continues to deliver scalable solutions for projects ranging from multistage construction sites to enterprises managing thousands of locations. The brand refresh reflects Sourgum鈥檚 unique combination of deep expertise and technology-driven approach.